According to the Google SEO Update now your website content preview can have a better SEO for your website preview on the Google Search.
Text snippets, thumbnail images, user ratings snippets via structured data now gives us more control how our content is visible in Google search results snippet.
Robots Meta Tags and HTML Attribute are the two new settings which now gives us the power to enhance our website preview and increase SEO which will result in more CTR (Click Through Rate)
Using robots meta tags
The robots meta tag is added to an HTML page's HEAD, or specified via the x-robots-tag HTTP header. The robots meta tags addressing the preview content for a page are:
This is an existing option to specify that you don't want any textual snippet shown for this page.
New! Specify a maximum text-length, in characters, of a snippet for your page.
New! Specify a maximum duration in seconds of an animated video preview.
New! Specify a maximum size of image preview to be shown for images on this page, using either "none", "standard", or "large".
Preview settings from these meta tags will become effective in mid-to-late October 2019 and may take about a week for the global rollout to complete.
Robots Meta Tags example code to enhance website content preview in Google Search results.
Using the new data-nosnippet HTML attribute
A new way to help limit which part of a page is eligible to be shown as a snippet is the "data-nosnippet" HTML attribute on span, div, and section elements. With this, you can prevent that part of an HTML page from being shown within the textual snippet on the page.
The data-nosnippet HTML attribute will be start affecting presentation on Google products later this year.
data-nosnippet HTML attribute example code to control website preview in Google search
Rich results in search like featured snippets and AMP pages if optimized by the above new Google algorithm update can help Google robots for easy crawling and indexing our site in Google search results.
In this video Pankaj Verma, SEO Manager from India at Ganpati Zone SEO Company describes Google Search content previews in hindi. (Latest Google SEO updates.)
How you can preview the content of your web site in Google search results?
Google comes to know about your featured snippets and content by the following.
Two settings are responsible for this:
1. Meta Robots Tags ( Preview settings from these meta tags will become effective in mid-to-late October 2019 and may take about a week for the global rollout to complete.)
Using robots meta tags:
2. HTML attributes (The data-nosnippet HTML attribute will be start affecting presentation on Google products later this year.)
Using the new data-nosnippet HTML attribute.
A new way to help limit which part of a page is eligible to be shown as a snippet.
These two settings gives you full control over crawling and indexing, how you want to see your images, content & videos to look in Google snippet results.
This helps to increase the CTR (click through rate) and enhance the SEO.
A note about rich results and featured snippets - rich results in search.
You can also have control over the structured data text snippets and AMP Format with these new Google algorithm update settings which provide the rich results in search.
If you really want to increase your sales you just need to magnify your products or services visibility in your target business area. You must be very clear about various ways to reach your end customers. Give us a call or contact our SEO Consultants today!
Born and raised in Karol Bagh, New Delhi, India. Pankaj after graduating from All India Institute Of Management Association - AIMA, Delhi University, India with a International Business Marketing in MBA, where he fell in love with Online Marketing. Since graduating, Pankaj has worked for a marketing capability consultancy managing a variety of client projects from all over the world.
2 minutes ago
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